It turns out that electric cars are just too quiet. Moreover, the wheezing and the whining that they do emit are not sounds that endear them to a driver, let alone to a Bruce Springsteen lyric.

Automakers are awakening to the danger posed by this silence. Humans truly love those things that entice all of their senses. Just as appearance, sound, smell, texture and temperature can turn a tasty treat into a favorite food, the same can be said about falling for a new car. We want our new cars to smell new, to tease the eyes, and to thrill the ears.

Audi is at the leading edge of this audio battle. The word on the hushed road is that there may come a day when drivers are able to select what type of sound their car produces from, presumably, a menu including spaceship sounds, migrating geese, and dragsters.

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